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Whole Lot of Snacking Going On
SEPTEMBER 30, 2009 --
Americans will be eating bunches of snacks, according to a new report, A Look into The Future of Eating, by The NPD Group, a market research company.
In its report, NPD finds that in-home snacking – morning, noon, and night, but especially morning – will outpace population growth over the next decade. By 2018, the study said, the total number of in-home snack occasions will increase by 19 percent over 2008 levels. Morning snacking will increase by 23 percent, and in-home afternoon snacking by 20 percent. Evening snacking is forecasted to increase by 15 percent over the next 10 years, compared to 2008, the report said.
“The strong projected growth in snacking is both a reflection of the growth in new types of snack foods as well as an evolution of how consumers eat,” according to Ann Hanson, author of the study and director of product development at NPD. “Many consumers are eating ‘on the go’ and there are more and more foods available to meet this need.”
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