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U.S. Organic Sales Show Sharp Increase Despite Economy
JUNE 16, 2009 --
U.S. sales or organic products, both food and non-food, reached $24.6 billion by the end of 2008, up 17.1 percent over 2007 despite tough economic times, reports the Organic Trade Association (OTA) in its 2009 Organic Industry Survey.
However, the industry’s growth rate last year was the slowest since 2004, when the year-to-year increase was 14.6 percent. Organic food sales were up 20.9 percent in 2006 and 18.5 percent in 2007, OTA reported.
“Organic products represent value to consumers who have shown continued resilience in seeking out these products,” said Christine Bushway, OTA’s executive director. “This marks another milestone for the organic food market.” Organic food sales now account for about 3.5 percent of food product sales in the U.S., OTA reports.
Because most venues now offer organic products, consumers have the opportunity to shop around, OTA points out, saying that increased use of coupons, the proliferation of private label brands, and value-positioned products offered by major organic brands all have contributed to increased sales.
Lieberman Research Group conducted survey for OTA, measuring the growth of U.S. sales or organic foods and beverages as well as non-food categories such as organic fibers, personal care products and pet foods during 2008.
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