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Functional Food Growth Continues
JUNE 16, 2009 --
U.S. sales of functional foods and beverages, those that market health benefits beyond basic nutrition, increased from $26.9 billion in 2006 and $29 billion in 2007 to $30.7 billion last year, according to a study by Packaged Facts.
“Consumers are reevaluating their health, nutrition, and lifestyle choices adopted years ago,” said Tatjana Meerman, Packaged Facts publisher. “This reevaluation includes considering the role functional foods and beverages could or should play in diets in order to avoid or help treat all kinds of health conditions. This new, proactive approach is fundamentally different from the reactive tendencies of consumers in the past who only treated health problems after they arose.”
During the five-year period from 2003 to 2008, strong performers included yogurt, energy drinks, nutritional snacks and trail mixes, milk substitutes and soymilk, and refrigerated blended fruit drinks. Packaged Facts projects total U.S. retail sales of functional foods and beverages will continue to grow at a steady pace through 2013, and reach approximately $43 billion.
According to Packaged Facts, functional food products may be less vulnerable to the recession because they may be seen as saving money by providing nutrients that shoppers would otherwise seek in expensive nutritional supplements—and by avoiding medical expenses by helping to prevent illness and chronic conditions.
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