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Convenience Bouncing Back?
SEPTEMBER 30, 2009 --
There are signs now that increasing numbers of consumers are willing to spend a little more money if it will help save them time.
According to new research from marketing firms The Integer Group and M/A/R/C, 28 percent of June 2009 shoppers said they prefer to spend more if it saves time, up from 23 percent in May. In addition, 28 percent said that saving money by shopping around was most important, a decline of 33 percent from the previous month.
The monthly “The Checkout” report, which surveyed 1,200 adults, also fund that consumers are more comfortable now using credit cards than in recent months, with 26 percent saying they prefer to use credit rather than waiting to purchase later, up from 23 percent.
“The majority of shoppers surveyed want to get in and out of the store as quickly as possible,” said Craig Elston, senior vice president at Integer. “Convenience stores often give time back to the consumer to do other things.”
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