|
|
|
US Food Export Home > Industry Food Marketing Trends
|
Coupon Use Surges
October 31, 2009 --
Increasing numbers of U.S. grocery shoppers are using coupons to cope with the poor economy, showing a sharp resurgence from 2006 when the number of coupons redeemed dropped to 2.6 billion from a peak of 7.9 billion in 1992, according to an article in The New York Times.
Economy Down, Snack Sales Up
October 31, 2009 --
Even though the economic downturn has caused many consumers to be more cautious about spending, supermarket sales of snack products have increased markedly over the past two years, and there are signs that this growth will continue at least into the near future.
Private Label: Up or Down?
October 31, 2009 --
A new report from Information Resources, Inc. (IRI) says the private label unit share has grown to 22.8 percent, up 1.2 points in the past 12 months, with the dollar share up 0.7 points to 17.6 percent.
Bargain Hunting Consumers Choose Private Label
September 30, 2009 --
Pressed by the sluggish economy, U.S. consumers are continuing to purchase private label products at an increasing rate, according to new research from The Nielsen Company, which shows increases in both dollar and unit sales for the year ending July 11, 2009 vs. last year.
Convenience Bouncing Back?
September 30, 2009 --
There are signs now that increasing numbers of consumers are willing to spend a little more money if it will help save them time.
Talk About Viral Marketing!
September 30, 2009 --
While newspapers and other print sources are the most popular places for American consumers to find coupons, increasing numbers are turning to texting and email to find their bargains.
Private Label Continues to Advance
August 12, 2009 --
Increasing numbers of U.S. consumers are turning towards private label foods as a result of the economic downturn that has combined with increasing food prices to force shoppers to look for bargains.
Recession is Boon for Prepared Food
August 12, 2009 --
As recession-squeezed consumers are eating out in restaurants less often, supermarkets are realizing sales increases from an expanding menu of prepared foods.
How Recession Affects Grocery Shopping
August 12, 2009 --
A new online study from Digital Research Inc. (DRI) outlines important shifts on grocery shoppers¿ behavior as they are confronted with the realities of the recession.
US Consumers Concerned About Food Safety
July 01, 2009 --
A new study by IBM reveals that less than 20 percent of U.S. consumers trust food companies to develop and sell food products that are safe and healthy, and that 60 percent are concerned about the safety of the food they purchase.
Recession Changing Supermarket Marketing Strategies
July 01, 2009 --
Supermarkets across the U.S. are using new marketing tactics to retain and increase their customer base in the face of a recession that has consumers searching for effective ways of saving money.
Functional Food Growth Continues
June 16, 2009 --
U.S. sales of functional foods and beverages, those that market health benefits beyond basic nutrition, increased from $26.9 billion in 2006 and $29 billion in 2007 to $30.7 billion last year, according to a study by Packaged Facts.
Recession Taking Bite Out of 100-Calorie Packs
June 16, 2009 --
It appears that today-s cost-conscious consumers have begun to pull away from the once-popular 100-calorie packages of cookies snacks, and other products and sales are beginning to weaken.
Recession Changing Consumers Supermarket Shopping Behavior
June 16, 2009 --
Spurred by the ongoing recession in the U.S., price and value are becoming the primary factors as American consumers shop for groceries, according to the just released Food Marketing Institute¿s (FMI) 2009 U.S. Grocery Shopper Trends report.
U.S. Organic Sales Show Sharp Increase Despite Economy
June 16, 2009 --
U.S. sales or organic products, both food and non-food, reached $24.6 billion by the end of 2008, up 17.1 percent over 2007 despite tough economic times, reports the Organic Trade Association (OTA) in its 2009 Organic Industry Survey.
|
|
Food Marketing Trends- Get the Facts!
Food Marketing Trends offer industry professionals insight about topics such as the increasing demand on US Exports . Food Marketing Trends provide background information on companies that have expanded their product offerings to meet rising foreign food product demands. Sign up for our Newsletter to get the latest Food Export Trends and discover research conducted on foods that provide better nutrition.
|
|
|
PRODUCTS
