The Dieter's Detox detoxifying formula from Miami Lakes, Fla.-based Mason Vitamins is specifically designed to be used in conjunction with weight-loss formulas. Its marketing support will include national consumer advertising/FSIs and in-store TPRs. For more information contact key account manager Michael Russell at 305-428-6802 or michael@masonvitamins.com.

Touted by Florham Park, N.J.-based Nestle Infant Nutrition as the first portable, shelf-stable yogurt snack with live and active cultures, the Gerber Graduates Yogurt Melts line comes in three toddler-friendly flavors: Strawberry, Mixed Berries, and Peach. The novelty factor is backed up by good taste. For more information contact v.p. field sales Mike Dermo at 973-593-7635 or mike.dermo@gerber.com.

Ultra Plush is the first nationally distributed three-ply bath tissue, according to Atlanta-based Georgia-Pacific. G-P designed the rolls for quality and efficiency, as well as to deliver a "luxuriously plush experience" in bathrooms. In addition, the company teamed up with Susan G. Komen for the Cure for an on-pack program, in which GP will donate 50 cents for every UPC collected and redeemed online, or mailed in from specially marked packages of Northern Ultra bath tissue. For more information contact brand manager David Sayyed at 404-652-4406 or dsayyed@gapac.com.

The Nature's Own brand from Thomasville, Ga.-based Flowers Foods now offers a complete line of all-natural breakfast breads, English muffins, and bagels. Each item is a good source of vitamins A, C, D, and E and calcium, and four of the seven products provide whole grain nutrition. For more information contact director of marketing Sherry Harper at 229-227-2032 or sherry_harper@flocorp.com.

derma e Natural Bodycare: Tangerine Burst Bath & Shower Gel In the bath or shower, this citrus scented gel will refresh, revitalize and moisturize skin while you cleanse. With a combination of antioxidants and botanical extracts such as Olive, Green Tea and Aloe, this natural formula will help soothe and provide moisture for your skin. For more information on derma e's award-winning antioxidant-rich bodycare products please call 800-521-3342 or visit www.dermae.com.

Just the tops, please! A guilt-free, healthy alternative to an all-American classic, all-natural, 100-calorie Corn VitaTops, one of four varieties in a line of muffin tops introduced by New York-based Vitalicious, contain one gram of fat, six grams of fiber, four grams of protein, and 15 vitamins and minerals. For more information contact v.p.-general manager Ira Laufer at 212-233-6030 or ira@vitalicious.com.

The Soy Inspirations' soy candle shipper is made using recycled newsprint and features Soy Basics' 100 percent soy candles--an ideal candle for consumers living environmentally conscious lifestyles. Soy Inspirations candles are made from natural soy wax infused with essential oils, and its ingredients aren't tested on animals, according to the New Hampton, Iowa-based company. For more information contact national sales manager, grocery Don Rudolph at 641-394-7019 or don@soybasics.com.

The first ready-to-use  royal icing in a stay-fresh, stay-soft pouch, Betty Crocker Cookie Icing from Ocala, Fla.-based Signature Brands creates a smooth, hard finish that sets in minutes, with no additional preparation or mixing required. For more information contact senior brand manager Mindy Beegle at 352-622-3134 or mbeegle@signaturebrands.com.

In tandem with its continuing focus on increasing consumption of fruits and vegetables among children, Bancroft, Wis.-based Russet Potato Exchange has whipped up Disney Garden Single Bakers just for kids. The portion-controlled, smaller-size potatoes, which also offer collectible stickers on every spud, come with easy microwave instructions so kids can make them by themselves. For more information contact marketing manager Rachel Leach at 715-335-8050 or rachell@rpespud.com.

Maybelline New York Colossal Volume Express Mascara uses a combination of a collagen formula and a patented MegaBrush to control even the most miniscule lashes, and deliver nine times the volume of traditional products, according to New York-based Maybelline. We found the brush a major revelation and a breeze to use. For more information contact assistant manager, PR Tonya Verdun at 212-984-5157 or tverdun@maybelline.com.

Annie Chun’s Black Pearl Rice combines black rice with sprouted brown rice for a healthful blend of complex, nutty flavors. Once reserved for the emperors of ancient China, this complex, medium-grain rice is often called “forbidden rice” and was revered for its nutritional qualities. It’s rich in amino acids and high in vitamins and minerals such as iron, potassium and magnesium. Shelf stable, microwaveable, and ready in just one minute.  http://www.anniechun.com