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Publix Super Markets is making it easier for customers to contribute to the American Red Cross. Beginning Monday, customers checking out at any Publix store can add whatever amount they would like to donate to their grocery bills.
The southeastern grocer's efforts will help the American Red Cross reach its current goal of raising $100 million for the 2008 hurricane season. More than 60 large-scale disasters, from wildfires to tornadoes to flooding, plus the cost of numerous responses, have used up most of the Red Cross's Disaster Relief Fund this year. For example, the response to Hurricane Gustav is expected to reach $40 million to $70 million, and the response to Hurricane Ike will likely exceed that estimate. The Red Cross uses the fund to provide help whenever and wherever disaster occurs.
Publix is based in Lakeland, Fla.