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LAKELAND, Fla. -- The March of Dimes said last week that the corporate team from Publix Super Markets, Inc. here was fourth nationwide among 22,000 teams participating in the WalkAmerica 2007 fundraising effort. The grocer raised $3.1 million during its three-week, in-store campaign.
The retailer's 926 stores and some 146,000 employees asked customers to donate a dollar to purchase a paper sneaker at the checkout, and write their own name or the name of a baby to display inside the store.
Publix associates, along with family and friends, joined the Publix team and supported local March of Dimes WalkAmerica campaigns by providing food, volunteers, and individual fundraising efforts.
In its 10-year involvement as a sponsor and WalkAmerica team, Publix has raised more than $25 million for the March of Dimes.
WalkAmerica is the March of Dimes' largest fundraiser, involving more than 7 million people at 1,100 sites nationwide. The 2007 campaign brought in $117 million.
In 2008, WalkAmerica will be renamed March for Babies to make a clear connection to what the March of Dimes is all about: the health of babies, including those born healthy, as well as those who need help to survive and thrive.