Pure Via Bows Enhanced Brand Packaging, Website

Pure Via, a brand of Chicago, Ill.-based Whole Earth Sweetener Company, has unveiled new product packaging and an accompanying website designed to better reflect the health-conscious, active lifestyles of Pure Via's consumers.

In an effort to breathe new life into the brand, the packaging features warm, earth-tone colors, and is made from 100 percent recycled fiber and 35 percent post-consumer content to help reduce the planet’s carbon footprint and save its forests.

Pure Via’s new website features similar themes along with an easier navigation designed to allow users to quickly find product information, healthy lifestyle tips, traditional recipes and promotions. Visitors to the site can now also visit the “You” section to take a Lifestyle Quiz, or use the sugar and body mass index (BMI) calculators to learn about their weight category and the amount of sugar they’re adding to their diet.

Whole Earth Sweetener Company is a wholly owned subsidiary of Merisant Company, the maker of Equal and Canderel, and a global leader in the manufacturing, marketing and distribution of tabletop sweeteners, with sales in over 90 countries.