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Sourced in northern Brazil from a rose quartz aquifier deep below the surface, Naples, Fla.-based Equa Water has launched its eponymous bottled water. Equa’s main selling point is that it has the lowest naturally occurring total dissolvable solids (TDS) of any bottled water on the market. The company is also using sustainability and Fair Trade practices, and has protected the property from which the water comes. Sizes and suggested retail prices vary, from a 500-milliliter PET bottle at a suggested $1.29 to a 3-pack of 1-liter bottles that go for a suggested $6.49. For more information, visit www.equawater.com.