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Among the current keys to retail success are appealing to various ethnic tastes, enhancing amenities to improve the shopping experience, and focusing on ethical consumerism by offering a better assortment of eco-friendly items, according to the new report from market intelligence firm Packaged Facts in New York called, "The Future of Food Retailing in the U.S."
Despite increasing opportunities for food marketers, the state of the U.S. economy will still play a part in consumer purchasing decisions, however, Packaged Facts noted. Concerns such as recession and steadily rising gas prices have three out of four consumers consolidating their shopping trips and shopping nearer to where they live.
"The trend toward store-made pre-cooked meals is a good sign for food retailers, and it signals plenty of room for further market development," said Packaged Facts Tatjana Meerman. "Food retailers with solid marketing campaigns that can meet the needs of their customers with high-quality products, a wide selection, reasonable prices, and a great shopping experience will have the advantage."
"The Future of Food Retailing in the U.S." investigates market-altering shifts in retail food channels, pinpointing the following top 10 trends: multi-channel shopping, retailers as restaurateurs, lifestyle stores and emerging formats, thinking small (in terms of store size), store brand building, focusing on fresh and natural/organic, health and wellness, going green, tapping ethnic markets and in-store media.
For each of these trends, the report gives detailed analysis and case histories, identifying opportunities and strategies retailers and CPG marketers can employ to protect and grow their businesses this year and going forward.
The report is available at http://www.packagedfacts.com/Future-Food-Retailing-1562608/.