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Raley’s Family of Fine Foods, which operates more than 120 stores in Northern California and Nevada under the Bel Air and Nob Hill Foods banners, is now offering Aisle50’s exclusive offers to its SomethingExtra loyalty club members.
“Aisle50 is essentially Groupon for grocery meets Amazon subscription service,” Tom Hutchison, director of CRM, Marketing and Analytics for Raley’s told Progressive Grocer. “We started the full public launch yesterday with an email to 660,000 of our customers, social media announcements, banner ads on our website, targeted digital marketing, comprehensive employee training, and signage in stores to hit Friday. Aisle50 is doing additional targeted marketing in our trade area as well. We're thrilled about the value this brings to our customers, manufacturers, and Raley's. Everyone wins.”
Aisle50 is a web portal that delivers deeply discounted grocery offers to consumers for redemption at participating retailers that have digital-load-to-card capability. Customers have access to the Aisle50 offers on Raley’s website, on aisle50.com or on the Aisle50 IOS app. The customer buys the deal from Aisle50, and the offer automatically loads to that customer's Something Extra card. When the customer redeems the offer, it will be shown as free on his or her grocery bill. Raley’s gets made whole on the full retail price through the coupon clearing process with Aisle50 and the manufacturer. The manufacturer funds the offer and pays the fee to Aisle50.
“The content from Aisle50 and its direct tie into our rewards program will give Raley’s a unique offering within our markets for a set of consumers that demands it,” Hutchison added. “We have a bunch of offers live right now and the subscription offers will start next week.”
With agreements already in place with Homeland Stores, Lowes Foods, Shop ‘n Save and D’Agostino, this new agreement provides Aisle50’s technology platform and significant product discounts to more than 9 million potential consumers in Northern California and Nevada.
“Our technology gives brands a way to convert consumers before they head to the store while also driving more trips and bigger baskets to our retailer partners,” said Christopher Steiner, co-founder of Aisle50. “We’re excited to get into California and in front of the great set of consumers that Raley’s serves. The Raley’s team is part of the vanguard in moving technology forward in this business.”