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    Raley's Joins MyWebGrocer Ad Network

    The grocer's launch of online advertising expands its relationship with the Web vendor.

    Raley's Family of Fine Stores has expanded its relationship with ecommerce vendor MyWebGrocer, by joining the latter's online advertising network in an effort to boost Web site sales.

    The service will be directly integrated into the MyWebGrocer ecommerce tools that are currently in place at Raley's.

    "When we saw the statistics on the value online advertising can bring to Raley's and our consumers, it was an easy decision to move forward," said Paul Gianetto, senior manager, outside sales for Raley's. "This is a win-win offering for everyone involved."

    Raley's signed on with MyWebGrocer in 2003 to launch its online grocery shopping; the addition of online advertising is a natural progression for the grocer, said MyWebGrocer. When a consumer clicks on an ad, every related product in the retailer's system is presented, and the vendor boasts a strong 47 percent click to buy ratio.

    Raley's operates 129 stores in Northern California and Nevada under four banners: Raley's Supermarkets, Bel Air Markets, Nob Hill Foods, and Food Source.

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