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    Raley's Offering Private Label 100% USDA Choice Black Angus Beef

    The chain says its aim is to carry the best quality meat in its market.

    Consumers who want restaurant quality beef but don't want to pay fine steakhouse prices now have an answer at 124 Raley's, Bel Air and Nob Hill Foods stores.

    Regional independent Raley's supermarket yesterday rolled out its store brand Raley's 100% Black Angus Beef brand offering in all beef cuts - from steaks to roasts - that are "comparable to cuts served at fine steakhouses," according to the company.

    "Raley's has long had a reputation for fine meats," said Dewey Maroney, Raley's v.p., perishables. "We are already one of the only major supermarkets to offer USDA Choice graded beef. Now, adding Raley's Black Angus Beef and Full Circle Natural Angus Beef to our line, we'll be carrying the best quality of beef of any supermarket in our marketing area."

    According to Raley's, Angus beef is a USDA Choice beef grade, but is a higher level within the category than regular USDA Choice Beef.

    Raley's meat experts are trained to provide customers with serving suggestions, custom cuts, and grilling and cooking ideas. "Our Meat Cutters are experts who can help our customers take the guesswork out of buying the best cut of meat for any occasion," Maroney said. "They are always available to help our customers - from choosing the right cut to sharing how to prepare it - so customers can experience a steakhouse quality meal in their own homes."

    Raley's is a privately-owned supermarket chain with headquarters in West Sacramento, Calif. that operates four banners: Raley's, Bel Air Markets, Nob Hill Foods, and Food Source - located in Northern California and Nevada.

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