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WEST SACRAMENTO, Calif. -- Raley's Family of Fine Stores here said it is working with Peet's Coffee & Tea, Inc. to install the full-service Peet's Coffee & Tea program in more than 100 Raley's stores over the next three years.
Under the partnership, Raley's will own and operate the Peet's operations, which will feature hand-crafted beverages and artisan-roasted whole bean coffee.
"We pride ourselves on offering the highest-quality products to our customers," said Tom Lee, Raley's coffee merchant. "We believe our partnership with Peet's underscores that commitment."
Under the licensing program, called, “Peet's We Proudly Brew,”the kiosks will showcase Peet's signature retail store design as well as a selection of Peet's deep-roasted coffees which are hand roasted daily by skilled artisans to ensure freshness, and are specially packaged and dated. In addition to coffee and tea, Raley's will display Peet's beverages and drinks.
Family-owned Raley’s operates 129 stores in Northern California and Nevada under four banners: Raley's Supermarkets, Bel Air Markets, Nob Hill Foods, and Food Source.