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The Kroger Co.'s Ralphs and Food 4 Less divisions are inviting customers to join in "Bringing Hope to the Table," a two-week campaign running this month in every store to support America's Second Harvest, the nation's largest domestic hunger-relief organization.
With the help of numerous vendor partners, "Bringing Hope to the Table" is expected to generate cash and food donations to assist local food banks in communities where Ralphs and Food 4 Less customers and associates live and work.
The hunger relief campaign includes products made by Kellogg's, Keebler, P&G, Kraft, Nabisco, Pepsi, Nestle USA, and brands represented by Acosta Sales and Marketing. A number of the chains' own corporate brands, including Private Selection items, are also included in the fund-raising effort.
Kroger and its family of stores have helped lead the fight against hunger in the United States for more than 25 years. In the past five years, the Company has donated nearly 140 million pounds of food and groceries, valued at more than $210 million, to food banks across the country.
You can learn more about more about charitable efforts of Kroger and other grocers in the feature "The Halo Effect" in the June 2008 print issue of Progressive Grocer.