You are here
BROOKINGS, Ore. -- Ray's Food Place here has joined with behavioral marketing solutions provider St. Petersburg, Fla.-based Catalina Marketing to offer an interactive prize game at checkout.
The "Ray's Holiday Treasures" program, running at all 60 Ray's Food Place stores through Dec. 25, is the retailer's inaugural foray into online prize programs and the its biggest holiday shopping event. The program also represents Catalina's first retailer-specific program employing the vendor's new interactive capabilities, which combine shoppers' in-store purchases with online interactive promotions.
Customers who spend more than $25 at Ray's receive a printed coupon at checkout containing a unique promotional code directing them to the retailer's Web site. After visiting the site, shoppers have a chance to win prizes ranging from Ray's gift certificates to $20,000 toward the purchase of a new car.
"Utilizing Catalina Marketing's point-of-sale targeting capabilities for this first-of-its-kind Ray's event was the best way for us to create a point of difference for our stores during the cluttered holiday season," noted Dan Cepeda, Director of Marketing for Ray's Food Place/C&K Market, Inc. "In only a few weeks, we have had an overwhelming response from customers. We've already had more than 33,000 customers play the game and register online since Oct. 31."
"Using Catalina's online program, Ray's can reach shoppers at the point of sale and continue to promote [its] brand online with a unique interactive experience," added Ed Kuehnle, president of Catalina Marketing Services.
Family-owned C&K Market, Inc. operates Ray's Food Place full-service grocery stores, as well as Shop Smart and Price Less Foods stores offering everyday low pricing in a warehouse format. The company now operates 60 stores in Oregon and California.