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Irwindale, Calif.-based Ready Pac Foods, Inc. has partnered with Feeding America to launch “Like to Fight Hunger,” a Facebook campaign focused on their new Disney-themed Cool Cuts salads and mini-meals for kids.
Through Dec. 31, Facebook users are encouraged to “like” the Ready Pac Cool Cuts page; each "like" will result in a $1 donation, equivalent to eight meals, to Feeding America. During the campaign, Ready Pac will donate up to 250,000 meals.
“Today, 50 million Americans are food insecure, and one in five children under the age of 18 does not have access to enough nutritious food to learn, grow or thrive,” said Tristan Simpson, director of marketing and corporate communications, Ready Pac Foods, Inc. “Feeding America is currently serving 14 million children, and this campaign allows Ready Pac and its fans to help fight hunger and provide healthy meals to kids.”
In an effort to help promote the campaign, packaging of the Disney-themed Ready Pac Cool Cuts salads and mini-meals will have special labels added to spread awareness among consumers. The line of salads and mini-meals is geared toward elementary and middle school-aged children, as each of the eight items feature specific Disney characters and include temporary tattoos or stickers inside each package.
Ready Pac's salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America.