Real Deal

Since between 30 million and 60 million Americans suffer from lactose intolerance, great-tasting lactose-free milk is a must. Parsippany, N.J.-based Valio USA, a subsidiary of Helsinki-based Valio, Ltd., is hoping to supply that very item with Real Goodness™, which it’s introducing this month to the Northeast corridor of the United States. Made in Syracuse, N.Y., through a partnership with Byrne Dairy, and using advanced ultra-filtration technology that gently removes lactose, the product was found by eight out of 10 lactose-intolerant milk drinkers in a test to taste just like milk containing lactose. Real Goodness additionally contains 38 percent more protein and 42 percent less sugar than the leading lactose-free brand, according to the company, which is offering a money-back guarantee to any consumer who tries the product and isn’t satisfied. To find out more, visit www.valio.com.