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Analytics have become one of the most powerful tools available to retailers, and are being used for a broad variety of purposes. This report summarizes trends in the use of analytics in retail across eighteen different categories, as well as several more emerging analytical activities. It is based on interviews with 33 retailers, more than 25 retail analytics experts, and the published literature. For each analytical trend, the description, state of maturity, underlying rationale, and several exemplars in using the trend are presented.