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In its first year of deploying a digital shopper marketing program from Grocery Shopping Network (GSN), Reading, Pa.-based Redner’s Markets has seen usage double.
“Strengthening our digital marketing strategy has been a long-term goal for our organization and we are very happy with the results our partnership with GSN has provided,” said Ryan Redner, COO of Redner’s, which owns and operates 42 Warehouse Markets and 17 Quick Shoppes in Pennsylvania, Delaware and Maryland. “As our shoppers continue to migrate towards the digital world, we have expanded our digital offerings to provide greater value and better access to tools and resources that are helpful in planning a trip to one of our stores. Our overall goal is to provide our shoppers with the same great services and resources they have enjoyed in our stores for the past 42 years on their mobile device, home computer or preferred digital medium.”
“As the digital marketing landscape continues to evolve, shoppers have more choices than ever,” noted Robert Krajeski, president of Minneapolis-based GSN. “Cutting through the clutter is a distinct challenge in this environment, and data-driven marketing solutions are enabling retailers to engage shoppers in a meaningful way that increases value for the shopper. Our ROI-based digital shopper marketing platform assists retailers in driving in-store and digital traffic while providing shoppers with a tool to manage and customize their shopping experience. This combination is unique to the industry and highly effective, as displayed in the great success of our partnership with Redner’s Markets.”
GSN’s digital shopper marketing solutions provide comprehensive ROI measurement by harnessing global Web strategies, retail media, data-driven marketing solutions, targeted brand messages, educational content and savings offers.