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    RedPlum, ‘Supermarket Guru’ Team for Exclusive Product Review Partnership

    RedPlum and popular consumer advocate (and Progressive Grocer contributor) Phil Lempert, a.k.a. “The Supermarket Guru,” have formed an exclusive partnership that will enable millions of the former’s Web site visitors to have exclusive access to Supermarket Guru product reviews not available on any other coupon- or savings-focused Web sites.

    RedPlum and popular consumer advocate (and Progressive Grocer contributor) Phil Lempert, a.k.a. “The Supermarket Guru,” have formed an exclusive partnership that will enable millions of the former’s Web site visitors to have exclusive access to Supermarket Guru product reviews not available on any other coupon- or savings-focused Web sites.

    While Lempert’s product reviews will continue to be featured on popular sites such as those of Progressive Grocer, iVillage, and ABC News, the expanded presence on redplum.com will allow consumers to compare the product reviews directly with available coupons to help maximize savings in a way not available anywhere else. In addition, Lempert’s site, SuperMarketGuru.com, features exclusive coupons from redplum.com, providing site visitors with access to more savings than ever before.

    “Whether online, in the mail, in the newspaper or through one of its other channels, RedPlum continues to lead the way in its commitment to deliver the most savings to consumers,” said Lempert. “[T]he real winners will be the savvy, smart consumers who will benefit from exclusive savings combined with information on the newest products to help them save money while living healthy.”

    Brian Costello, RedPlum Network’s GM/VP, said that the partnership “[c]learly sets redplum.com apart from the competition, and Phil’s willingness to feature redplum.com exclusive coupons on his site further validates our approach and leadership in helping consumers save as much as possible, at the grocery store and beyond.”

    Delivering consumers relevant offers and good deals on the brands they want most to best stretch their budgets, Livonia, Mich.-based RedPlum delivers deals on a weekly basis to over 100 million shoppers via mailbox, newspaper, in-store and online.

    For more information, visit http://www.redplum.com/ or http://www.redplum.com/pages/New-Product-Reviews.aspx.

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