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It was a time of war, but also a decade when grocers banded together to keep America's food supply readily available for their shoppers. The dramatic events of 1940s retailing are now chronicled on Progressive Grocer's newly launched microsite, 90.progressivegrocer.com -- a dynamic online channel that honors and preserves the rich history of the supermarket.
Learn more about how retailers worked together and used their ingenuity to deal with food rationing, major staffing changes, and dramatically higher pricing. New content also includes pictures of vintage stores, as well as light-hearted multimedia including the "I'm a Chiquita Banana" radio jingle.
Read about George Jenkins, Ermal Marsh and other retailing pioneers in the "9 Decades of Leaders" section.
Last but not least, readers will find a succinct recap of 1940s trends in store design, marketing and merchandising, and commercials/promotions in the "Industry Evolution" section.
Progressive Grocer and its Deerfield, Ill.-based parent company, Stagnito Media, developed the new site to celebrate 90 years of continuous publishing, and to preserve the history of the supermarket industry.
It will be continually updated over the coming year with content from the archives of the magazine, as well as reader-submitted items.