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    Renovation Underway at Amarillo Market Street

    Dry aged prime beef, new in-store dining among updates

    A major update of The United Family’s Market Street location in Amarillo, Texas, commenced on Aug. 26, marking the first significant remodel of the store since its opening in January 2000. The project's completion date is set for Nov. 1.

    The Amarillo supermarket, located at 2630 Georgia, is the second oldest Market Street location. Shoppers will see a “floor to ceiling” makeover in the coming weeks, according to Wes Jackson, chief merchandising officer for The United Family. “Just about every area in the store will be impacted, but especially our fresh departments – floral, bakery, produce, food service and meat-seafood.”

    The changes not only will provide Market Street guests with more products to choose from, but should also make shopping easier, Jackson added.

    “Guests will notice how we’ve opened up the aisles to make them more manageable,” said Jackson. “In the end, the updates should provide them a more enjoyable shopping experience.”

    Work is slated to begin Monday at the bottom – the stain on the concrete flooring will be replaced with a diamond-grind polish which will provide a more uniform appearance throughout the store, according to Rob Bichard, the company’s director of facilities support and development.

    The update also will include the transition to the company’s new signage and brand standards for the Market Street banner, featuring the new logo on the outside of the building, new apparel for team members and décor package throughout the store. The company introduced the new Market Street logo and décor package earlier this year as part of its chain-wide rebranding initiative, which also includes a name change for the parent company to The United Family.

    The remodel will also include an expansion of natural, organic and gluten-free foods, bulk foods as well as the Living Well body care and supplements area; a replacement of all seating in the in-store dining area; the addition of two “freestyle” soft drink machines with160 flavor combinations; and the addition of Dry Aged USDA-Certified Angus Prime Beef to the meat/seafood department – the company’s second location to offer that product.

    Now in its 97th year of operation, The United Family is a Lubbock, Texas-based, family-owned grocery chain with stores in 30 markets across north and west Texas.

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