2005 EFFIE Awards Recognize Most Effective CPG Campaigns
New York, N.Y. -- The EFFIE Awards, which recognize effective advertising and marketing campaigns, presented its slate of winning client and agency partners at a ceremony held last week here.
"This year's EFFIE winners reflect strong strategic and creative partnerships between clients and agencies," said Mary Lee Keane, executive director of the New York American Marketing Association. "This balance is essential to reach consumers in a rapidly changing marketing landscape."
Award winning marketing campaigns in the packaged goods sector include:
Packaged Food/Regular Category
Campbell Soup Co. and BBDO New York, Gold EFFIE for Campbell's At Hand/Campbell's "Instead" campaign
General Mills and Saatchi & Saatchi, Gold EFFIE for Cheerios' "Stories" campaign
Johnsonville Sausage LLC and Kerker, Silver EFFIE for Johnsonville Brats' "Tips and Tricks" campaign
Snacks/Desserts/Confections Category
Häagen-Dazs and Goodby Silverstein & Partners, Gold EFFIE for the "Made Like No Other" campaign
Masterfoods USA, a MARS Inc. Co. and BBDO New York Silver EFFIE for Snickers Marathon's "The Energy You Crave" campaign
Wm. Wrigley Jr. Co. and BBDO Chicago, Bronze EFFIE for Orbit's "No Matter What" campaign
Beverages/Carbonated Category
Pepsi-Cola and BBDO New York, Gold EFFIE for Pepsi Vanilla's "The not-so-vanilla vanilla" campaign
Cadbury Schweppes Americas Beverages and Brand Buzz, Bronze EFFIE for Diet Rite's "Go for Zero" campaign
Beverages/Non-Carbonated Category
Tropicana Products, Inc. and Element 79 Partners, Gold EFFIE for Tropicana Light 'n Healthy's "Power of a Lighter Start" campaign
North American Coffee Partnership and Fallon New York, Silver EFFIE for Starbucks Bottled Frappucino's "Work Can Wait" campaign
North American Coffee Partnership and Fallon New York, Bronze EFFIE for the Starbucks DoubleShot's "Bring on the Day" campaign
Pet Care Category
Masterfoods USA and BBDO West, Silver Effie for Cesar's "Sophisticated Food for Sophisticated Dogs" campaign
Sustained Success Category (honors achievement of results in the marketplace for five or more years, using a common objective in both strategy and execution)
Tidy Cats/Nestle Purina and Berlin Cameron Red Cell, Silver EFFIE for Tidy Cats' "Multiple Strength for Multiple Cats" campaign
New Product or Service Introductions Category
Diamond of California and Goodby, Silverstein & Partners, Gold EFFIE for Emerald Nuts' "E-N" campaign
Packaged Food, Diet/Health/Light Category
Dreyer's and Goodby, Silverstein & Partners, Gold EFFIE for Dreyer's Grand Light's "Unbelievable" campaign
General Mills and Saatchi & Saatchi, Silver EFFIE for Yoplait's "Get a Waist" campaign
Nestle Brands and McCann Erickson Los Angeles, Bronze EFFIE for Nestle Good Start Supreme DHA & ARA's "The Good Start that Lasts a Lifetime" campaign
Breakfast Foods Category
Kellogg Co. and Leo Burnett, Gold EFFIE for Kellogg's Special K "6 Pounds" campaign
Beauty Aids Category
Procter & Gamble and Leo Burnett, Silver EFFIE for Secret's "When You're Strong, You Sparkle" campaign
Schick Wilkinson Sword, an Energizer company and J. Walter Thompson New York, Bronze EFFIE for Schick Intuition's "Shaving Made Simple" campaign
Health Aids/Over-the-Counter Products Category
CNS Inc. and Olson + Co. Advertising, Gold EFFIE for Breathe Right's "Back in the Sack" campaign
Pfizer Consumer Healthcare and JWT, New York, Silver EFFIE for Natural Citrus Listerine Mouthwash's "Be Not Afraid" campaign
Procter & Gamble and Leo Burnett, Silver EFFIE for Tampax Pearl's "Ingenious Protection for Ingenious Women" campaign
"This year's EFFIE winners reflect strong strategic and creative partnerships between clients and agencies," said Mary Lee Keane, executive director of the New York American Marketing Association. "This balance is essential to reach consumers in a rapidly changing marketing landscape."
Award winning marketing campaigns in the packaged goods sector include:
Packaged Food/Regular Category
Campbell Soup Co. and BBDO New York, Gold EFFIE for Campbell's At Hand/Campbell's "Instead" campaign
General Mills and Saatchi & Saatchi, Gold EFFIE for Cheerios' "Stories" campaign
Johnsonville Sausage LLC and Kerker, Silver EFFIE for Johnsonville Brats' "Tips and Tricks" campaign
Snacks/Desserts/Confections Category
Häagen-Dazs and Goodby Silverstein & Partners, Gold EFFIE for the "Made Like No Other" campaign
Masterfoods USA, a MARS Inc. Co. and BBDO New York Silver EFFIE for Snickers Marathon's "The Energy You Crave" campaign
Wm. Wrigley Jr. Co. and BBDO Chicago, Bronze EFFIE for Orbit's "No Matter What" campaign
Beverages/Carbonated Category
Pepsi-Cola and BBDO New York, Gold EFFIE for Pepsi Vanilla's "The not-so-vanilla vanilla" campaign
Cadbury Schweppes Americas Beverages and Brand Buzz, Bronze EFFIE for Diet Rite's "Go for Zero" campaign
Beverages/Non-Carbonated Category
Tropicana Products, Inc. and Element 79 Partners, Gold EFFIE for Tropicana Light 'n Healthy's "Power of a Lighter Start" campaign
North American Coffee Partnership and Fallon New York, Silver EFFIE for Starbucks Bottled Frappucino's "Work Can Wait" campaign
North American Coffee Partnership and Fallon New York, Bronze EFFIE for the Starbucks DoubleShot's "Bring on the Day" campaign
Pet Care Category
Masterfoods USA and BBDO West, Silver Effie for Cesar's "Sophisticated Food for Sophisticated Dogs" campaign
Sustained Success Category (honors achievement of results in the marketplace for five or more years, using a common objective in both strategy and execution)
Tidy Cats/Nestle Purina and Berlin Cameron Red Cell, Silver EFFIE for Tidy Cats' "Multiple Strength for Multiple Cats" campaign
New Product or Service Introductions Category
Diamond of California and Goodby, Silverstein & Partners, Gold EFFIE for Emerald Nuts' "E-N" campaign
Packaged Food, Diet/Health/Light Category
Dreyer's and Goodby, Silverstein & Partners, Gold EFFIE for Dreyer's Grand Light's "Unbelievable" campaign
General Mills and Saatchi & Saatchi, Silver EFFIE for Yoplait's "Get a Waist" campaign
Nestle Brands and McCann Erickson Los Angeles, Bronze EFFIE for Nestle Good Start Supreme DHA & ARA's "The Good Start that Lasts a Lifetime" campaign
Breakfast Foods Category
Kellogg Co. and Leo Burnett, Gold EFFIE for Kellogg's Special K "6 Pounds" campaign
Beauty Aids Category
Procter & Gamble and Leo Burnett, Silver EFFIE for Secret's "When You're Strong, You Sparkle" campaign
Schick Wilkinson Sword, an Energizer company and J. Walter Thompson New York, Bronze EFFIE for Schick Intuition's "Shaving Made Simple" campaign
Health Aids/Over-the-Counter Products Category
CNS Inc. and Olson + Co. Advertising, Gold EFFIE for Breathe Right's "Back in the Sack" campaign
Pfizer Consumer Healthcare and JWT, New York, Silver EFFIE for Natural Citrus Listerine Mouthwash's "Be Not Afraid" campaign
Procter & Gamble and Leo Burnett, Silver EFFIE for Tampax Pearl's "Ingenious Protection for Ingenious Women" campaign