Canadian Grocery Chain to Host Singles Event on Valentine's Day

MONTREAL - This Valentine's Day, some customers at a Montreal supermarket will be shopping for dates -- and not the dry, sticky kind, the Montreal Gazette reports.

A Loblaws store in Montreal will serve as host for what is being called the Singles Only Valentine's Day Shopping Spree. Admission is free, but participants will be asked to donate cash or food to the N.D.G. Food Bank.

"I'm not promoting this as a matchmaking activity. But just as we do events for children and different groups, singles are people too," said Paul Shubin, the store's marketing coordinator.

Shubin said one of his regular customers inspired him to host the event. A 29-year-old single teacher told Shubin, "I hang out mostly with people age 2 to 12. The only time I really notice guys is when I'm grocery shopping."

Only after Shubin began planning the event did he learn that singles nights are offered at a number of grocery stores in the United States, notably in New York and California.

But Shubin has added his own twist. He's come up with a game to help singles break the ice. Shubin and his staff have compiled a list of 40 common household products. Singles with the greatest number of matching items in their carts will win prizes.

Shubin added that if the turnout is good, he'll consider organizing other events for singles.
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