PG Webcasts Discuss What’s Cookin’ in Deli, Meat
Anyone seeking to learn more about how leading trading partners are driving stronger deli sales by tapping consumer insights, as well as the latest trends and merchandising implications for supermarkets’ all-important fresh meat departments, will certainly want to tune-in for two free informative, interactive webcasts we at PG will be hosting in the coming days and week ahead.
-Driving Stronger Deli Sales: Leveraging shopper insights to drive top line sales in the deli department, will take place this Thursday, Oct. 27, at 2:00 PM (EST).
Presenters include Vonni Woods, Senior Director of Deli, Giant Eagle Inc.; Scott Berman, VP Category Management, Lipari Foods; Eric Le Blanc, Director of Sales Development, Tyson Foods, Deli Division; and PG’s Meg Major and Joe Tarnowski.
Meanwhile, a second educational and interactive webcast that will bring to life the latest findings of 2010’s National Meat Case Study.
-Experts Share Research to Stoke Fresh Meat Department Sales, will take place on November 9, 2010 at 2:00 PM (EST).
While supermarkets remain consumers’ primary preferred destination for fresh meat purchases, insights revealed in the 2010 National Meat Case Study find significant changes unfolding in the retail meat case that require retailers to sharpen their strategies to maximize future opportunities for growth.
Based on extensive audits conducted in 124 supermarkets and nine club stores in 51 metro markets across 31 states, the webcast will take a closer look at a number of critical meat merchandising issues, such as:
• Branding
• Store brands’ increasingly important role
• Consumer Communication/Information
• Case-ready penetration
• Natural claims
• Zero stock analysis
Free registration information is available about both of our upcoming webinars at: