Wegmans Gauges Shopper Opinions on Sausage
To decide what kind of fresh and fully cooked sausage products it should carry, Rochester, N.Y.-based Wegmans Food Markets yesterday sent out an Opinion Panel survey to subscribers to its e-newsletter.
Questions included how often the products were purchased, and where; what participants' views on "healthy" sausage products were, and whether participants bought items with flavorings or added foods such as sun-dried tomatoes.
As a thank-you to survey takers, Wegmans said it would randomly draw three names from the list of participants at the completion of the survey period, and give out three Wegmans $100 gift cards.
Questions included how often the products were purchased, and where; what participants' views on "healthy" sausage products were, and whether participants bought items with flavorings or added foods such as sun-dried tomatoes.
As a thank-you to survey takers, Wegmans said it would randomly draw three names from the list of participants at the completion of the survey period, and give out three Wegmans $100 gift cards.