Canned Elation

A great example of how Guayaki is driving yerba mate into the mainstream via new packages and formats is the Sebastopol, Calif.-based company’s ready-to-drink Lemon Elation Yerba Mate. The first-ever yerba mate product available in an aluminum can, the rainforest-derived beverage offers a unique blend of naturally occurring vitamins, antioxidants and nutrients, for a balanced stimulation. Like all Guayaki products, Lemon Elation Yerba Mate is organic, Fair Trade certified and cultivated using environmentally conscious processes. Set to roll out next month at West Coast grocers, the item retails for a suggested $1.99 per 16-ounce can. Find out more by visiting www.guayaki.com/.

—Bridget Goldschmidt