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Although rising in-store bakery (ISB) sales in recent years appear to be tapering off, the department remains an integral ingredient in supermarkets’ overall fresh statement, as reaffirmed by the latest findings of Progressive Grocer’s 2013 annual Bakery Operations Review. When asked how they would best describe their companies’ in-store bakery programs, the role of the department as an image builder was cited as most influential by more than half (56.3 percent) of participants responding to PG’s exclusive “state of the in-store bakery” annual research study.
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