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Stagnito welcomes attendees and explains the importance of the evolving Grocerant concept
Pulling from The NPD Group's proprietary CREST data, Penny Anderson serves up a view of foodservice occasions by the people doing the eating. From daypart and venue to orders and motivations, a clear picture of what consumers are looking for -- and what retailers need to provide -- emerges.
Culling from a rich pool of proprietary research, Tyson Foods Inc.’s Eric LeBlanc illustrates the importance of connecting with consumers before they enter the grocery store – and while they’re deciding what to have for dinner. As important as the pre-shop connecting is, however, it’s execution in the store that determines success or failure. LeBlanc reveals the real cost of failing to address three key grocerant elements: product issues, staffing issues, and general issues, such as cleanliness, wait or product readiness.
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
Susan Weller, Principal, SW Branded Concepts - Out of the Box: How Subscription Services Inspire Grocerant Creativity
Lifehack. Paleo. All-natural. Farm-to-table. Personalized Diet. Just a few of the words that are driving consumers to choose subscription meal services. In this interactive session Susan Weller guides attendees as they discover the "winning" elements of subscription meal services, how they might inform creative foodservice concepts and what elements could be applied in their own operations...almost immediately.