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Reser’s Fine Foods has teamed up with Joe Gibbs Racing (JGR) as the sponsor of five races in the NASCAR Nationwide Series with driver Matt Kenseth in 2013.
“NASCAR and Joe Gibbs Racing offer the perfect fit for Reser’s,” said Mark Reser, president and CEO of Reser’s Fine Foods. “The fan base aligns perfectly with our consumers and our partnership with JGR provides a tremendous marketing platform to support our business. We are looking forward to increasing our brand awareness, growing distribution, and to borrow a racing term, accelerating retail sales across the country.”
Reser’s will be an associate sponsor for the entire NASCAR Nationwide series, and the No. 18 Reser’s Toyota will appear in five races in 2013 beginning with the March race in Phoenix. Reser’s complete 2013 racing schedule is as follows: March 2, Phoenix; April 26, Texas; May 25, Charlotte; Sept. 6, Richmond; and Oct. 5, Kansas.
Throughout his career, Kenseth has started 248 races in the Nationwide Series and recorded 26 wins with 118 top-five and 168 top-10 finishes. He has also claimed 16 pole awards in the Series. “It’s good to be back in the Nationwide Series,” said Kenseth. “I’m proud to represent Reser’s. Although I know it won’t be easy for me with so much great competition in the Series, I’m hoping I can deliver some fun times with a few wins on the track.”
Kenseth has Nationwide Series career wins in Phoenix, Texas and Charlotte, but has yet to visit victory lane in Richmond or Kansas. However JGR has won four and three times respectively at each of those tracks.
“We are happy to have Reser’s come on board with Matt (Kenseth) in our Nationwide Series program,” said J.D. Gibbs, president of Huntersville, N.C.-based JGR. “As a new sponsor, Reser’s is a perfect fit for our sport. It is an impressive company with tremendous success and we plan on providing that same level of success on the track and working to assist them in reaching their marketing goals.”
Founded in 1950, Oregon-based Reser’s is a privately owned provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s employs approximately 4,800 people in 18 facilities in the U.S. and Mexico.