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    Retail Produce Manager Awards Program Draws Record Nominations

    United Fresh readies to salute 25 new winners

    The United Fresh Foundation has garnered a record 230 nominations from more than 50 different retail banners for its 2011 United Fresh Retail Produce Manager Awards Program.

    Established in 2005 through the support of founding sponsor Ready Pac Foods, the Retail Produce Manager Awards Program, now in its seventh year, pays recognition to those on the front line in supermarkets working everyday to increase sales and consumption of fresh fruits and vegetables.

    Twenty-five retail produce managers will be honored at the 2011 United Fresh convention, May 2-5 in New Orleans. The winners will be selected by a committee of produce industry leaders including Nelia Alamo, Gills Onions; Francine Eskenazi, Ready Pac Foods; Stacey Larson, OMG Delivers; Randy Marcum, Cabbage, Inc.; Dick Spezzano, Spezzano Consulting; and Kaari Stannard, NY Apple Sales.

    The 25 new produce manager award winners will be announced in March and will be judged on a range of criteria, including:


    - Commitment to customer satisfaction and promotion of fresh produce

    - Innovative merchandising, special displays and sampling programs, such as participation in Fruits and Veggies: More Matters campaigns, commodity promotions, etc.

    - Produce-related community service or outreach, such as adopt-a-school programs, school tours, community service projects, etc.

    Recognition among company peers

    We are so proud of all of the nominees and want to thank every company who submitted a nomination for this year’s program,” said Victoria Backer, United Fresh SVP of member services, foundation. “The efforts made by these men and women every day are truly changing the way consumers experience the produce department, and we extend our utmost thanks to each and every one of them.”


    The 25 winners and their corporate produce directors will receive complimentary airfare, hotel accommodations and registrations to United Fresh 2011. The winners will be honored at the annual United Fresh Awards Banquet on Thursday, May 4, where five grand prize winners will be announced as recipients of an additional $1,000 cash prize.

     

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