Retailers, CPG Manufacturers Honored for Tech Achievements

The Shopper Technology Institute (STI) recognized the 2011 leader award winners for their excellence in loyalty, engagement, analytics, and digital applications. The award program was sponsored by IBM. The awards were given out during a special luncheon at the third annual LEAD Marketing Conference hosted by the Institute.

“These companies demonstrated strong achievements and deserve recognition,” said John Karolefski, executive director of the Shopper Technology Institute.

Following are each of the award categories, and the winners and their winning solutions within each:

Loyalty

• Rite Aid: Launching a highly successful Wellness+ loyalty program
• LEGO: Maintaining a loyal following of consumers through its print magazine, online engagements and branded stores

Engagement:

• Best Buy: Deploying a real-time research tool called VOCE (Voices of Consumers Through Employees)
• Campbell Soup: Deploying a customized path-to-purchase model as the linchpin to improved shopper marketing performance

Analytics:

• Sara Lee: Building a cross enterprise Demand Signal Repository that has become a hub for analytics outside of their SAP applications

Digital

• Walmart: Deploying the Walmart Smart Network in 2,500 stores to provide shoppers with relevant and useful information via sophisticated, digital, in-store media
• Jimmy Dean brand (Sara Lee): Using social media and the brand’s website to raise awareness and generate support for Share Our Strength’s No Kid Hungry campaign that focuses on childhood hunger in America.

The Shopper Technology Institute is a national trade organization focused on technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations.