Retailers Help Sunkist 'Take A Stand' Promotion Hit Million Dollar Milestone
SHERMAN OAKS - More than 15,000 kids pledged to "Take a Stand" this year with Sunkist Growers Inc. here to raise money for a charity of their choice be selling good old-fashioned lemonade.
Now into its fourth year, the Sunkist program -- which gives away free lemonade stands and juicer kits to kids ages 7 to 12 who signed up online to donate their lemonade sale proceeds to a charity -had the backing of grocery chains such as Albertsons, Hy-vee, and Remke, all of which hosted stands in front of their retail stores.
Stephanie Martin, director of communications and public affairs for Albertsons Retail West, said the chain was pumped about its partnership with Sunkist and the 'Take a Stand' program this summer, which she called a win-win for everyone.
"Participating store directors loved to see community youngsters rally support for the many important causes that were spotlighted," said Martin. "This program replicates the kind of enthusiasm and good will that Albertsons associates generate through their community activities."
Robert Verloop, v.p./marketing for Sunkist Growers, praised grocers for their support, which helped the citrus co-op generate more than 15.4 million media impressions - including 44 television broadcast hits.
Now into its fourth year, the Sunkist program -- which gives away free lemonade stands and juicer kits to kids ages 7 to 12 who signed up online to donate their lemonade sale proceeds to a charity -had the backing of grocery chains such as Albertsons, Hy-vee, and Remke, all of which hosted stands in front of their retail stores.
Stephanie Martin, director of communications and public affairs for Albertsons Retail West, said the chain was pumped about its partnership with Sunkist and the 'Take a Stand' program this summer, which she called a win-win for everyone.
"Participating store directors loved to see community youngsters rally support for the many important causes that were spotlighted," said Martin. "This program replicates the kind of enthusiasm and good will that Albertsons associates generate through their community activities."
Robert Verloop, v.p./marketing for Sunkist Growers, praised grocers for their support, which helped the citrus co-op generate more than 15.4 million media impressions - including 44 television broadcast hits.