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    Revamped Pathmark Store Reflects Area’s Diversity

    Features now include Hispanic pastries, full-service espresso bar

    The Great Atlantic & Pacific Tea Co. Inc. (A&P) has completed the renovation of its Pathmark store at 4100 Park Ave. in Weehawken, N.J., which now features more than 1,400 new items in the dairy, frozen food and grocery departments, including foods from Mexico and Central and South America, in addition to an updated layout and new wall treatments and fixtures.

    The overhauled 55,000-square-foot location now offers a larger selection of products reflecting the local community’s Hispanic population, as well as other preferences of area customers.

    “Our remodeled Weehawken store shows our steadfast commitment to serving our customers in the community through a neighborhood store that continually offers shoppers products that match their needs and cultural preferences,” said Sam Martin, president and CEO of Montvale, N.J.-based A&P. “With more diverse offerings and a friendlier, more modern atmosphere, this renovation is a prime example of our goal to enhance our customers’ shopping experience.”

    More than 20 new associates have been added to the store’s workforce. Both new and existing employees underwent special training to enable them to better assist customers in every department of the store. Further, now 60 percent of the location’s associates are bilingual.

    To celebrate the store’s completed renovation, neighborhood residents can enjoy a live Latin band and free food samples all day on March 16. Fun activities for kids include face painting and juggling, while adults can watch a live cooking demonstration by Goya executive chef Fernando Desa. Also, as a part of A&P’s “Live Better” wellness program, shoppers can receive healthy eating tips and recipes from A&P corporate registered dietitian Jacqueline Gomes, who is on hand to conduct various health screenings, address customers’ health concerns and educate shoppers.

    Hispanic products available at the Weehawken Pathmark include fresh beef hearts, oxtails, mutton and pig ears in the 36-foot meat case that debuted last month; Cuban and Puerto Rican breads, concha rolls, marranitos and povloron cookies, and a new Hispanic pastry case, featuring such delicacies as pastelitos and empanadas, in the bakery; fried plantains, taquitos, empanadas, Cuban and Dominican tamales, and Columbian corn cake at the deli hot-food bar; pulled pork sandwiches, hot Cuban sandwiches, Spanish ham & Muenster sandwiches at the specialty-sandwich bar; El Dorado espresso, café especial, colada, café latte or cappuccino at the new full-service espresso bar; and fresh yucca, yautia, malanga, name and batatas in the produce department, which has doubled in size.

    The Weehawken Pathmark store is open 24 hours a day, 7 days a week.

    A&P operates 320 stores in six states under the following banners: A&P, Best Cellars, Food Basics, The Food Emporium, Pathmark, Superfresh and Waldbaum’s.

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