Revionics, RivalWatch Team Up to Enhance Retailer Price Competitiveness

Revionics, Inc., a Roseville, Calif.-based provider of retail life cycle price optimization solutions, has formed a strategic partnership with RivalWatch, a provider of Internet-based competitive intelligence services to develop a real-time pricing solution based on Revionics’ Life Cycle Price Optimization solutions and RivalWatch’s suite of Competitive Intelligence Services.

According to the vendors, the partnership will provide a solution that addresses consumers’ shopping experiences across all available channels, such as brick-and-mortar, online, and mobile.

“Retailers must be able to predict and react to market indicators and competitive pricing behavior in the hyper-sensitive, fast-moving retail market,” stated Marty Hodgett, president and CEO of RivalWatch. “This partnership helps retailers price more competitively while identifying opportunities to maximize margins across channels and categories.”

Marc Hafner, Revionics’ president and CEO added: “With consumers increasingly becoming more omni-channel in how they research and purchase products, retailers require pricing insights that accurately predict and quickly adapt to consumer buying behavior and motivators. The Revionics and RivalWatch integrated solution will provide retailers with the pricing insights and strategies necessary to stay a step ahead of their competitors.”