You are here
SOUTH DENNIS, Mass. - Community-based independent Ring Bros. Marketplace last week launched a blog where the grocer's shoppers can find information, recipes, and cooking tips online, as well as virtual events held by the retailer.
The blog, titled, "Under the Roof" states its purpose in its tag line: "a blog about food, our store and life on Cape Cod." In addition to recipes, users will also find on the blog book and restaurant reviews, food related articles, advice on things to do on Cape Cod, and multimedia such as a video of Martin Yan boning a chicken in about a minute, the retailer said.
Content for the blog is produced by the Ring Bros. staff. Everyone who works at the marketplace, from cashiers to owners, is welcome to contribute posts, the grocer said.
"This is a great way to get our employees more involved with the store and share their knowledge and interests," said Don Fallon, director of marketing for Ring Bros., and creator of the blog. "We are always looking for new ways to connect with our customers, as well as to take full advantage of available technology."
Fallon developed the blog using Wordpress, an open source blog engine he chose because of its low cost, ease of use, customization, and scalability were taken into account. "It came down to two engines, and in the end we chose Wordpress because it fit all of our critera," said Fallon. "It was easy to install on our server and the interface is very intuitive. If someone has used a commercial blog backend such as Blogger or Typepad, Wordpress will seem very familiar."
For Ring Bros. shoppers on-the-go, the blog will feature mobile compatibility, and will be tied to the retailer's Mobile rewards program provided by Modiv Media (formerly MobileLime. "More and more people have web enabled phones," said Fallon. "With the launch of the iphone it is becoming more important to deliver content to mobile devices. Tying the blog to our Mobile Rewards Program is another way to differentiate us from other stores."
To visit the block, click the following link: www.ringbrosmarketplace.com/blog
Ring Bros. Marketplace consists of six independently owned businesses: Ring Bros. Markets which specializes in fresh produce, dairy and grocery products; Harney's Liquors provides one of the largest selections of wines, craft brews, and top shelf liquors on Cape Cod; Dark Horse Beef and Deli offering all natural beef, chicken, cheese, and deli products; Spinner's Pizza & Burrito prepares fresh gourmet pizzas, burritos, take home meals, and homemade desserts; Chatham Fish & Lobster with fresh fish, shellfish and lobster; Nata's Noodles which, together with Montilio's Express round out the marketplace with desserts, freshly made pasta and prepared gourmet foods.