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    Roche Bros. Deploying Deli Kiosks Chainwide

    The kiosks allow shoppers to place their order by type of product, brand, and slice thickness, and alerts them when it's ready for pick-up.

    Following a successful pilot test in its Westwood, Mass., store, Roche Bros. last week began chain-wide deployment of deli ordering kiosks with a second installation in its West Roxbury, Mass. location.

    The grocer is using the Modiv DeliVision from Quincy, Mass.-based Modiv Media, a kiosk that features queue optimization, self-service ordering, and targeted promotions.

    "We have been extremely impressed with DeliVision's performance during the pilot at our Westwood location," said Jeff Dineen, director of retail information systems, Roche Bros. "The addition of DeliVision across the chain dovetails perfectly with our corporate mission of delivering unequaled service and courtesy."

    To place an order using the DeliVision kiosk, shoppers enter their deli order on the touchscreen and have the option to scan their loyalty card for one-touch ordering of their "favorites." The kiosk display is additional media platform where advertisements and offers can be shown throughout the kiosk ordering pricess.

    Shoppers have options to select a specific category, such as turkey or cheese; item, including store or other well-known brands; weight and cut - such as thick, medium, or thin. They can add as many items as they choose and can remove items as well. Once the order is complete, the kiosk will print a ticket with their order number and estimated pickup time, allowing customers to continue shopping and return at the specified time. The system also can integrate with a store's sound system, allowing deli-kiosk order-ready announcements to be broadcast over the in-store audio system.

    The DeliVision kiosks are currently deployed in nearly 400 stores across 10 states, including Stop & Shop, Giant Eagle, Giant Food, Ukrop's Super Markets, and Roche Bros.

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