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    ROFDA Adopts Recall InfoLink Solution

    Move represents 20% of the supermarket industry; potentially thousands of suppliers

    The Retailer Owned Food Distributors & Associates (ROFDA), a cooperative of independent food wholesalers, has endorsed the use of best-in-class recall process management technology from Recall InfoLink by its cooperative wholesaler members.

    The Recall InfoLink solution has already been deployed at ROFDA members Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers and Associated Grocers of the South. Other members are expected to implement the system later this year.

    “Our members that have implemented the Recall InfoLink system report vastly improved recall execution, which helps them protect not only the brand reputations of their retail owners and supplier partners but more importantly the end consumer," said Francis Cameron, ROFDA president and CEO. "The solution is comprehensive and easy to use, so our grocers can quickly and effectively remove potentially harmful product from the supply chain.”

    Recall InfoLink offers a patented, web-based product recall management platform developed to protect brand image, reduce liability and bring value to all businesses involved in processing recalls. It provides standardized messages, automated communications, inventory tracking and reports for compliance efforts.

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