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    Role Reversal -- Mr. Mom Goes Shopping

    Almost one-third of men in the United States are now the principal shoppers in the household, accounting for over $201 billion dollars -- nearly 50 percent of the consumer packaged goods annual spend.

    Almost one-third of men in the United States are now the principal shoppers in the household, accounting for over $201 billion dollars -- nearly 50 percent of the consumer packaged goods annual spend. With more men in the aisles shopping, marketers need to rethink brand strategy. Read the entire article by clicking here.

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