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Rose Displays, Ltd., a Salem, Mass.-based global provider of signware solutions to retailers, has created a library of white papers dealing with best practices regarding the creative, logistical and technical aspects of in-store signage display, enabling visual display professionals to maximize the effectiveness and return on investment of their in-store marketing initiatives.
Covered topics include Ensuring In-Store Display Compliance, Environments and Understanding Your Retail Space, Using Color Effectively in Retail Environments, Signware Placement Strategy, Evaluating the Total Cost of Ownership of Your Signage Program, Aesthetics and Functionality, Brand Integration and Consistency in the Retail Environment. Additionally, the paper “Outside the Frame” offers various ways to use signware innovatively.
“With nearly 30 years focused solely on in-store graphic displays, Rose Displays is in a unique position to offer a truly consultative approach,” noted the company’s director of marketing, Melissa Santos. “We developed this library as a way to share our knowledge with retailers who are looking for ways to create even more distinctive and exciting store display programs.”
Visitors can download the documents free at www.rosedisplays.com.