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    Roundy’s, Coca-Cola Roll Out Rainwater Barrels

    Roundy’s Supermarkets, Inc. and Coca-Cola Enterprises, Inc. (CCE) teamed up for a unique Earth Day-oriented event to promote good water stewardship through the use of rain barrels.

    Roundy’s Supermarkets, Inc. and Coca-Cola Enterprises, Inc. (CCE) teamed up for a unique Earth Day-oriented event to promote good water stewardship through the use of rain barrels.

    Made from recycled Coca-Cola syrup drums and assembled by Roundy’s and Coca Cola volunteers, the rain barrels were distributed to customers free of charge on a first-come/first-served basis to the first 200 people.

    During the event, which took place at Roundy’s Copps store on Main Street in Sun Prairie, Wis., the Milwaukee-based regional retailer and CCE also made a charitable donation to the local Boys & Girls Club.

    The foremost benefits of rain barrels include lower water costs, particularly during the summer, when it’s estimated that 40 percent of water used during summer is for lawn and garden maintenance. In addition, rainwater is naturally soft and contains no minerals or chemicals. When used for watering plants, rainwater will leave no calcium carbonate residue. Rain barrels also reduce storm water runoff, thus resulting in fewer pollutants in storm water and less potential for localized flooding.

    Milwaukee, Wis.-based Roundy’s operates 154 retail grocery stores and 88 pharmacies under the Pick ’n Save, Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota.

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