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Roundy’s Supermarkets Inc. has launched a partnership with the Great Lakes Scrip Center and its gift card fundraising program, which will help organizations raise money more effectively by allowing community members to turn their everyday grocery shopping into a good cause.
The launch of this new initiative marks a shift away from one of Roundy’s existing philanthropic programs, We Care, to be more focused and strategic in serving the community. Roundy’s joins several large grocery retailers that have also opted to partner with GLSC due to its success in strengthening ties to community organizations.
“At Roundy’s, we are dedicated to serving the local communities in which we operate and want to support our local organizations’ efforts in the most effective and meaningful way possible,” said Bob Mariano, Roundy’s CEO. “Through the GLSC program, we can better support our community members by offering them more control over their fundraising efforts and help them increase their earning potential.”
The GLSC scrip program will operate by selling Roundy’s gift cards to local non-profit organizations at a discounted rate of 4percent. Those charities can then sell the cards at face value, with the difference retained by the charities to benefit their organizations. Gift cards in $25 denominations will be available for Roundy’s Pick ‘n Save, Copps and Rainbow banners. In the future, additional denominations will be available and the program will also be offered for Metro Market and Mariano’s Fresh Market stores.
The Great Lakes Scrip Center, founded in 1994, serves more than 15,000 non-profit organizations in all 50 states and has helped those organizations raise a total of $330 million to date.
Milwaukee-based Roundy’s Supermarkets Inc. operates 155 retail grocery stores and over 90 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s Fresh Market banners in Wisconsin, Minnesota and Illinois.