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Roundy’s Supermarkets, Inc. is kicking off a new “Breakfast Blitz” limited-edition breakfast cereal this week to celebrate the esteemed Green Bay Packers 90th anniversary. The first of three specially designed cereal boxes containing Roundy’s Honey Nut Toasted Oats hit the shelves last weekend, while the second box will be available for purchase beginning Sept. 27, with the third box following on Oct.18.
“As the proud grocer of the Green Bay Packers, we know we have a lot of Packers fans shopping at Copps and Pick ’n Save," said Robert Mariano, Roundy’s chairman and CEO. “These limited-edition cereals allow us to show our Packers pride during the team’s 90th football season, in addition to giving our customers a chance to taste our Roundy’s brand cereals and add to their Packers collectibles."
The Breakfast Blitz cereals retail for $2.99 per box while supplies last.
Milwaukee-based Roundy’s opverates 152 retail grocery stores under the Pick ’n Save, Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota.