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Cargill’s Rumba brand has launched its “Warmth of Home” or “Calor de Hogar” on-pack promotion to help attract consumers to the fresh meat case to purchase Rumba meats for holiday meals and enter for chances to win more than 100 cash prizes.
The bilingual English/Spanish promotion is running nationally, with radio advertising support in five markets: Dallas; Denver; Houston; Tampa-St. Petersburg-Clearwater, Fla.; and McAllen-Brownsville-Harlingen, Texas.
The promotion features a front-of-pack peel-off that includes a unique keyword that must be texted for chances to win prizes. Consumers can either peel and text or visit www.rumbameats.com for other instructions on how to enter to win one of a hundred $500 prizes, as well as a grand prize of $5,000 cash.
Rumba is a Cargill brand founded in 2007 as a line of food products that meet the unique needs of multicultural consumers. The product line includes 33 fresh beef and pork cuts. Wichita, Kan.-based Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services.
For more information, visit www.cargill.com