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    Russ’s Loyalty Program Serves Customers, Community

    Grocer's rewards-match initiative aids community programs

    Russ’s Market, a banner of B&R Stores, Inc., has put a new spin on customer rewards programs by giving shoppers an opportunity to support local community service organizations.

    Under the Russ’s Community Rewards Card program, cardholders earn points for purchases which can be redeemed for featured items or converted to a dollar amount to donate to any of 16 partner organizations. Russ’s Market will then match a portion of the donation.

    “For 50 years our customers have supported Russ’s Market and that support has allowed us to help local groups that make a difference in people’s lives,” said Pat Raybould, president of B&R Stores. “This new program expands the “Russ’s Community” to more organizations and gives our customers another way to help those who serve us all.”

    Customers with the Russ’s Community Card can also earn gas discounts at two Russ’s Market stores in Lincoln. Shoppers can register for the Russ’s Community Card at any Russ’s Market location or on the company’s website.

    Russ’s Community Rewards partners are grouped into four categories that include:

    Helping People

    • Food Bank of Lincoln
    • Voices of Hope
    • Center for People in Need
    • People’s City Mission

    Developing Youth

    • Junior Achievement
    • City Impact
    • CEDARS
    • Heartland Big Brothers Big Sisters

    Protecting Animals

    • Capital Humane Society
    • Lincoln Children’s Zoo
    • Wildlife Rescue Team
    • Pioneers Park Nature Center

    Promoting Culture

    • Lincoln Public Schools
    • Foundation for Lincoln City Libraries
    • NeighborWorks Lincoln
    • Lincoln Community Playhouse

    Lincoln, Neb.-based B&R Stores -- winner of Progressive Grocer's Outstanding Independent Award -- operates four store concepts (Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market) in seven cities across Nebraska and Iowa.


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