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Lincoln, Neb.-based Russ’s Market is giving a boost to Nebraska agriculture this summer via the Salute to Nebraska Farm & Ranch Families program.
“Consumers want to know more about their food, but they don’t have a connection to those who produce it,” said Pat Raybould, president of B&R Stores, Inc., which operates Russ’s Market along with three other banners. “Through this project we can help reconnect our customers to Nebraska’s agricultural heritage and help them understand that Nebraska’s farm and ranch families are dedicated to producing healthy, wholesome food.”
The project earned support from a wide range of organizations. “We saw the Salute to Nebraska Farm & Ranch Families as a great opportunity to partner with other commodity organizations in the state to reach out to consumers who are removed from agriculture and help them better understand today’s food system,” said Victor Bohuslavsky, president of the Nebraska Soybean Board. “Soybeans, and products derived from soybeans, are a vital part of our food system. Nebraska soybean farmers are proud to be a part of this program and applaud Russ’s Market for taking the initiative to launch this program.”
Throughout the summer, Nebraska farmers and ranchers will be appearing at Russ’s Market stores to share their stories and answer questions about how they feed the world. Nebraska farm and ranch families will also be featured in weekly advertising circulars and in Russ’s Market social media outreach. The project includes the opportunity to win a $1,000 Russ’s Market gift card in cooperation with the Alliance for the Future of Agriculture in Nebraska (A-FAN).
According to Rod Johnson with the Midwest Dairy Association, the program presents an opportunity to share an important message. “Dairy is a locally produced product. It can get from the cow to the dairy plant to the grocery store within 48 hours,” said Johnson. “Nebraska’s dairy farmers really enjoy reaching out to the people that drink and eat the wholesome dairy products they provide. That’s how they fuel their passion for farming – knowing they’re helping to improve the nutrition and healthy lifestyles of their consumers.”
B&R Stores, Inc. operates four store concepts: Russ’s Market, Super Saver, Save Best Foods and Grand Central Apple Market. Its stores are located in seven cities across Nebraska and Iowa.