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Sunrich Naturals, maker of S?L Sunflower Beverage, has developed a series of comprehensive marketing and merchandising programs for retailers stocking S?L. The company revealed the full range of promotional tools at the Natural Products Expo East, held in Baltimore on Sept. 20-22.
The company’s “Accelerating Sales” initiative features sampling, couponing, online promotions, and in-store promotions programs designed to generate consumer awareness and attract new and repeat customers. A lifestyle content development program offers experts and authors on topics such as nutrition, recipe creation, fitness, and wellness that can be customized to each store’s needs and demographics. The program also encourages participation in branded community events to increase consumer engagement.
“For the past year, we have been developing a range of tools designed specifically to support our retailer partners and can create custom promotional plans specific to their needs,” said Tina Nelson, VP of Sales & Marketing, Consumer Products for Sunrich Naturals, a brand of Edina, Minn.-based SunOpta Grains & Foods Group. “Consumers already love the taste of S?L once they try it, and its food allergy friendliness allows retailers to leverage it to cater to the increasing number of consumers on restricted diets.”
As a producer of organic and natural foods for over 25 years, Sunrich Naturals products can be found in supermarkets, natural food retailers and health food stores nationwide.