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    Safeway’s couponLink Digital Coupons Go Nationwide

    Safeway, Inc. yesterday expanded its couponLink program -- which allows customers to load online coupons directly to their Safeway Club Card -- to all of the company’s U.S. markets.

    Safeway, Inc. yesterday expanded its couponLink program -- which allows customers to load online coupons directly to their Safeway Club Card -- to all of the company’s U.S. markets.

    The couponLink program, first launched online in May for customers of the Pleasanton, Calif.-based company’s Tom Thumb and Randalls stores in Texas, is a partnership between Safeway and three providers of online and mobile coupons: Shortcuts.com, CellFire and P&G eSaver.

    “This takes the hassle out of shopping with coupons,” said Mike Minasi, Safeway president of marketing. “There is no paging through newspapers, and no clipping and carrying coupons. Customers don’t even have to remember to bring coupons with them to the store.”

    To find money-saving deals, customers log on to Safeway’s Web site (www.Safeway.com) and click the “Coupons” link, which leads to the couponLink page. They can then browse coupons on Shortcuts.com, P&G eSaver or CellFire. Coupons can be organized by category or product name, downloaded to the Safeway Club Card and are automatically redeemed at checkout. CellFire and Shortcuts.com have the added capability of allowing shoppers to browse and download via mobile phone or smart phone, even while the customer is in the store.

    Safeway operates 1,739 stores in the United States and western Canada and had annual sales of $44.1 billion in 2008.

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